punch+kick+stab

i have a friend who rejects the conventional methods of expressing emotional reaction towards cute, adorable objects. instead of the standard cooing and cawing, she prefers to project her delight through the threat of verbal violence, the more violent the action, the more precious the object is.
for instance, when she sees a photo of a rolly polly fluffy panda she growls, "oh my god i want to punch it and throw it across the room right now." a wrinkly little bald pug: "ugh, i just want to kick it in the head and launch it outside," a somewhat strange usage of abrasive language, yet oddly fitting as the degree of separation between love+hate is really not that far off.

with this formula in mind, mats ottdal's work in progress 'birdy juice' packaging makes me want to scrunch up each penguin carton, stomp on them and then drive them over with a pick-up truck. so cute its disgusting. i mean, what kid/ adult wouldn't want a juicebox that has tiny orange triangle flippers on the bottom and a slick jet black straw!!!!??!!! it's like an ordinary juice container wearing a snazzy penguin suit. even juice boxes deserve a fashion's night out right?
but perhaps that's the AZN in me speaking, i'm a sucker for creative packaging. i'm not sure if this product would fly so high in the north american market. the disconnect between the visual imagery and the actual product is probably too great and let's face it, north american consumers want to see some real life, juicy apples on their apple juice boxes. there's a lack of play and imagination when it comes to most packaging design here. everyone is scared of anything that looks too cute because it automatically translates to juvenile and that somehow depletes their sense of adultness. but like always, i digress. all i wanted to say was that these birdy juices are 100% punch+kick+stab worthy.
* photos+concept from here