rotten fashion

man, i've been slacking. this ol' post has been slowly fermenting in my drafts for almost 2 weeks, its almost at its expiry date.
thai designer somchana kangwarnjit's t-shirt packaging concept for Here! Sod tshirt is a clever play on fast fashion: to be consumed immediately upon purchase, kept fresh in a dry cool place, and to be disposed when past the best before date, i.e. the next trend cycle.

i absolutely love the concept of the perishable food packaging, especially the saran wrapped beef tee and the paper wrapped baguette tee. after all, clothes ARE a basic human need, like food and water.
however, the packaging is unfortunately the highlight of the product. the garment itself is not particularily unique or well designed, i mean who consciously wants a shapeless lettuce bibbed t-shirt? perhaps a little more effort should have been injected into the function and form of the product instead of just sealing it in a cleaver package. buying this t-shirt would be like unknowingly buying a prepackaged rotten vegetable at the grocery store; appetizing and desirable wrapped up, spoiled and inedible once opened and inspected.
anyway, it's 4:44am and i should probably stop criticizing beef t-shirts and conk out. will post about a cinderella toaster tomorrow! :)
*photos from here